SEO

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Increase PageRank

Google uses PageRank algorithm for ranking websites. This is Google’s description of PageRank:

“ PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”.

Hence it is important that your website should have links from and to other websites. The more number of links, the better PageRank for your website which means more traffic to your website!

Sitemaps

Sitemaps help visitors to navigate between pages and also helps search engine bot to index very easily.

Search Engine Friendly design

Meta description is an important component for on-page SEO. Google only consider 155 characters from Meta description.

Content is King

The most important factor for driving more visitors to your website and maintaining them is to keep your content updated regularly.

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